Twelve years ago, it was Will.i.am’s star-studded spoken word video “Yes We Can” that provided the soundtrack to Barack Obama’s historic run for the presidency.
Now, with less than a week to go until this year’s election, the six-time Grammy award-winning artist is once again using his talents to support the Democratic nominee, Joe Biden.
Will.i.am’s group Black Eyed Peas have teamed up with Academy Award winner Jennifer Hudson to release “The LOVE,” an adaption of the band’s 2003 global smash hit, “Where is the Love.”
“The LOVE” carries familiar stylistic echoes of the 2008 “Yes We Can Video,” and uses portions of Joe Biden’s Democratic National Convention speech in the opening and closing verses.
The project features an array of activists, including the surviving family members of George Floyd and Jacob Blake. The video opens with Biden himself citing the words of civil rights icon Ella Baker, “Give light, and people will find the way.”
In a year of racial reckoning for the United States, the video has already recorded nearly 30 million views since it was released last week. Both Vice President Biden and Michelle Obama have shared it with their followers on Twitter in an effort to mobilize voters.
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