French singer/songwriter JAIN releases the highly anticipated official music video for “Alright”, the first single of her sophomore album that will be released on August 24th. The video was directed by Greg & Lio, the same successful artistic team who directed her first video trilogy (“Come”, “Makeba”, “Dynabeat”) which now boasts over 150 million views altogether. “Makeba” won the award for Best Video Award at French Victoires de la Musique in 2016 and was nominated as best video of the year at the 60th Grammy Awards this year. Greg & Lio also won Best Video of the year with Orelsan’s “Basique” at 2017 Victoires de la Musique.
The video for “Alright” was shot in May 2018 in Barcelona. It features Jain and five women breaking free from the chains of their daily lives to live out their passions in a slightly surrealistic interpretation powered by Greg & Lio’s super creative special effects. With a pinch of Girl Power attitude, this video’s intention is to display women’s strength in a playful and poetic manner while overcoming a number of clichés.
While 25-year-old Jain hails from Toulouse, France, the singer spent much of her life living in different cities including Dubai, the Republic of Congo and Abu Dhabi. Last year she released the deluxe version of her debut studio album Zanaka which is double platinum in France. The album featured her hit lead single “Come” which has over 55 million streams on Spotify and 80 million views of the music video. Additionally it featured her second single “Makeba” which has nearly 20 million streams on Spotify and the music video was nominated for a 60th Annual Grammy Award for Best Music Video and has over 50 million views. The track is also featured in Levi’s “Circles” commercial.
