On Friday (Feb. 16), Drake delivered his highly anticipated “God’s Plan” video, taking the nearly million-dollar budget and giving it all back to people in need in Miami. Drizzy documented his numerous philanthropic efforts, which ranged from people of various ages and backgrounds. Drake’s clever video inspiration and life-changing generosity is going to be tough for any artist to top.
Here’s everything you need to know about the monumental visual for the Billboard Hot 100 No. 1 song:
The day before the video was released, Drake posted a photo of the project’s clapboard that read, “God’s Plan.” His caption set sky-high expectations for the video, calling it “The most important thing I have ever done in my career.”
Karena Evans is a multi-faceted actress and director. She got her start interning under Director X, who executive produced the “God’s Plan” video. The visionary creative is well on her way to becoming one of the most sought-after producers in music, and “God’s Plan” is just another notch on her bedazzled belt. The talented artist stars as Heather in the Canadian comedy-drama Mary Kills People.
Karena gained fame by collaborating with Belly for his bone-chilling video for “Mumble Rap.” The raw visual is reminiscent of something straight out of The Purge. Evans teamed up with the Xo artist once again on the video for his fashion-forward “The Come Down Is Real Too.” Her developing résumé and ability to perform in any arena of creativity, whether it’s acting or directing anything from music videos to commercials, has given her the nickname “First Lady of Popp Rok.”
The Toronto native visited Miami Senior High School on Feb. 5 to shoot parts of the “God’s Plan” video and make a $25,000 donation to the school. He even laced students with fresh uniforms — the first school to be represented by OVO.The women’s homeless shelter Drake donated $50,000 and an assortment of gifts to is the Lotus House of Miami.
Drake then headed down to the University of Miami. Once he got wind of one student’s story, Destiny James, the 31-year-old decided to help cover her tuition with a check for $50,000. James was on campus explaining how she needed to apply for numerous scholarships just to be able to attend the university, when the So Far Gone artist introduced himself. Parts of the “God’s Plan” video were also shot on Miami’s serene campus.
Destiny posted a thank you to Drake on Instagram: “THANK YOU SO MUCH!! You don’t understand what this means to me! I would’ve never imagined this happening to me,” she wrote. “I’m just a girl from Denmark, SC that wants to MAKE IT and be somebody and for you to see my hard work means the world.”
Food shopping is a taxing bill within every household, so Drake decided to pop into the Sabor Tropical Super Market in the Miami area and announce that he would be paying for every customer’s groceries. “Everything you guys want inside the store is free,” Drizzy boomed over the market’s loudspeaker.
The Lotus House of Miami is a homeless shelter for women and children of the area. The Canadian icon made a visit to spread positivity on Feb. 7. Drake made another $50,000 donation and gave out gift cards from Target to the adults and plenty of gift-wrapped games to the kids of the shelter.
The Miami Herald published a story last year detailing the exhausting commute of Fontainebleau Hotel housekeeper Odelie Paret. Someone must have notified the “Diplomatic Immunity” artist of the inspirational story, as he gifted the 63-year-old with a spa day, steak dinner and shopping spree at a local mall earlier this month (Feb. 7). The Haitian mother-of-five racked up a $10,000 tab from purchases of multiple fragrances, shoes and a handbag. The Pittsburgh Steelers star wide receiver joined Drake on the good deed and even made an appearance dancing around in the “God’s Plan” video at a closed mall.