Apple – Frankie’s Holiday

Apple has a special message for the world going into the holiday season: “Open your heart to everyone.” That’s the tagline at the end of its new holiday commercial called “Frankie’s Holiday” which sees an iPhone-toting Frankenstein feeling a bit left out.

This year’s holiday ad limits product placement to a single iPhone 7 with Voice Memos being used to record a small music box. Ads in previous years have prominently included the whole family of Apple products.

Instead, “Frankie’s Holiday” shows the monster venturing into town where an alarmed crowd is treated to a performance from Frankenstein caroling over the music box recording … and the whole town joins in.